Battle Proven Leaders
Project Snapshot
Battle Proven Leaders PAC supports Lt Col Jennifer Ruth Green, a combat veteran, community servant, and trailblazer running for Congress in Indiana’s First District. The PAC needed a modern and visually striking website that could communicate Jennifer Ruth’s background and present her priorities in a way that felt serious, confident, and easy for voters to understand.
Crosby Creative Co. designed a streamlined single page site that delivers her biography, her platform, and a direct call to support her mission. In addition to the layout and narrative structure, we created custom videography to capture Jennifer Ruth in action and to reflect themes of leadership, readiness, and service. The result is a clean and disciplined digital presence that captures attention through strong typography, double exposure imagery, and immersive video.
The Problem
Before the redesign, Battle Proven Leaders PAC did not have a clear or centralized digital presence that communicated its mission or introduced Lt Col Jennifer Ruth Green in a compelling way. The team needed a site that could quickly explain who Jennifer Ruth is, what she stands for, and why voters should connect with her story.
Limited narrative structure
There was no existing framework to organize her biography or present the key priorities of the PAC. Supporters had no straightforward way to learn about her service, her leadership experience, or her commitment to Northwest Indiana.
No visual identity
The PAC lacked a cohesive design system. There was no visual style strong enough to highlight Jennifer Ruth’s background or distinguish the PAC from standard political templates. Without that foundation, the organization risked blending into the noise of modern campaigns.
No place to present priorities clearly
Jennifer Ruth’s platform spans national security, community safety, the economy, parental rights, energy independence, and secure borders. Without a dedicated website, there was no way to present these priorities in a format that voters could quickly understand.
No centralized action path
Donations, contact, and supporter engagement all lacked a home. Without a clear entry point, the PAC could not effectively convert interest into action.
In short, the PAC needed a disciplined, visually compelling, and user friendly website that could introduce Jennifer Ruth Green, highlight her priorities, and serve as the digital anchor for supporter engagement across Northwest Indiana.
Our Solution
We designed a focused and visually distinctive website that highlights Jennifer Ruth Green’s experience and presents her priorities with clarity and impact.
1. Built a strong and memorable hero section
The homepage opens with a bold statement. Battle Proven. Ready to Lead. The hero is driven not only by photography but also by custom video content we produced to give the site a cinematic and modern feel. The movement, tone, and pacing of the video reinforce the seriousness of Jennifer Ruth’s service and give the page immediate energy.
2. Created a concise and readable biography
The About section introduces Jennifer Ruth Green with professional photography and structured content that explains her background in the Air Force, her achievements, and her commitment to Northwest Indiana.
3. Design driven by custom double exposure images
This is the visual signature of the site. Each priority is paired with original double exposure artwork created specifically for the campaign. These images blend profile silhouettes with scenes of community, infrastructure, and national security, giving her platform a modern and elevated style.
4. Produced custom videography to strengthen narrative
We created short, purposeful video clips to support the site’s visual identity. These clips add movement, emotion, and depth to the story and give the site a level of polish rarely seen at the PAC level. The video content helps tie Jennifer Ruth’s record of service to her goals for Northwest Indiana, creating a smooth visual and narrative bridge between past experience and future leadership.
5. Added a simple and clear contact section
A clean form invites visitors to reach out, ask questions, or get involved, supported by a modern data visual that reinforces the forward looking tone of the site.
The Design
Results & Impact
The Battle Proven Leaders PAC website gives supporters a clear and compelling introduction to Jennifer Ruth Green. The layout communicates strength and discipline from the moment visitors arrive. The custom videography adds movement and presence. The double exposure artwork sets the brand apart from standard political templates. The content is focused, readable, and built to convert interest into action.
Most important, the site gives the PAC a credible and visually memorable platform to support Jennifer Ruth Green and share her priorities with voters across Northwest Indiana.
Quick Facts
Client
Battle Proven Leaders PAC
Website
Industry
Politics and Advocacy
Location
Crow Pointe, IN
Engagement
Website strategy, content structure, writing, UX design, Logo Design, Videography, graphic design
Key Pages
Splash Page
Launch
2025
Goal
Establish a strong digital identity, clarify position and issues
Highlights
- Created a distinctive double exposure visual style that elevates the brand and connects service to community
- Produced custom videography that brings the site to life and gives the PAC a cinematic and modern identity
- Structured the priorities section for quick scanning and strong visual impact
- Presented Jennifer Ruth Green’s story in a polished and professional way
- Positioned donate and contact actions clearly for supporter engagement
- Delivered a design that feels serious, modern, and aligned with the PAC’s message