Valhalla Farms is a regenerative agricultural cooperative based outside Montreal, Canada, devoted to sustainable farming, permaculture, and community education. The organization’s website needed to do more than inform — it had to inspire. Crosby Creative Co. designed a multilingual, content-rich website that tells Valhalla’s story of transformation from a former GMO monoculture farm into a thriving, collaborative ecosystem.
The new site serves as both an educational resource and a membership hub, combining storytelling, e-commerce, event management, and volunteer engagement in a single, cohesive experience.
Valhalla Farms had built a passionate following, but their existing digital footprint couldn’t support their growth or mission outreach.
Stories about the farm’s mission, philosophy, and projects were spread across scattered blog posts and social channels.
The website lacked bilingual support (English/French), critical for a cooperative rooted in Quebec.
Visitors were inspired by the farm’s story but found it difficult to understand how to get involved, donate, or visit.
Crosby Creative Co. rebuilt the Valhalla Farms website from the soil up — designing a digital ecosystem that mirrors the organization’s regenerative philosophy: interconnected, organic, and purpose-driven.
The homepage introduces visitors to Valhalla’s story: “From the ground up — a journey in soil regeneration.” Using aerial photography, immersive textures, and natural color gradients, the design evokes the rhythm of the land itself.
Each section — Our Land, Our Food, The Market, Membership, Visit — tells a piece of the larger story, creating a seamless narrative through photography, layout, and copy.
Built with WPML, the entire site is fully bilingual in English and French, with language toggles integrated into the navigation. Each translation preserves tone, pacing, and meaning — ensuring accessibility for both local and international visitors.
Crosby Creative Co. implemented a WooCommerce-driven Market allowing users to:
Custom membership tiers reflect the farm’s cooperative structure — Workers, Producers, and Supporters — reinforcing community values.
A dedicated Events section integrates with WooCommerce for paid/free registration, and the Visit page outlines volunteer days, farm tours, and seasonal gatherings. The structure makes it easy for first-time visitors to understand how to engage in person.
Beyond functionality, the site serves as a teaching tool. The Our Land and Our Food pages explain key principles like soil regeneration, permaculture, and natural building — translating complex agricultural ideas into approachable, inspiring narratives.
The new Valhalla Farms website serves as both a digital headquarters and an educational hub — uniting storytelling, e-commerce, and community outreach in one cohesive platform. The site has become a vital tool for recruiting volunteers, growing membership, and sustaining the cooperative’s regenerative mission.
It captures the farm’s philosophy perfectly: cultivating not only food, but connection, collaboration, and the next generation of sustainable farmers.
Valhalla Farms
Agriculture, Sustainability, Cooperative Farming
Montreal, QC, CA
Home, Our Food, The Market, Events, Podcast, Membership, Visit
2020
This project demonstrates how a thoughtful rebuild can bring clarity, performance, and long-term usability to a growing site.
