Rory K. McShane is a political and public affairs strategist whose firm, RMC, has grown from a one-man Las Vegas startup to a nationally recognized agency. McShane’s previous site was rich in content but lacked visual cohesion and hierarchy, burying his unique story beneath dense copy and generic layouts. Crosby Creative Co. reimagined the site from the ground up — transforming it into a modern, credibility-driven digital presence that positions Rory as a national authority in political strategy and public communications.
The old website contained strong content — but it wasn’t presented strongly.
Long, unbroken text sections made even impressive achievements easy to miss.
Crosby Creative Co. redesigned the site as a personal brand platform that balances professionalism with personality — part strategist, part storyteller, part disruptor.
We elevated Rory himself to the center of the experience — literally.
A bold hero section pairs his portrait with the headline “Data-Driven Public Affairs Strategies,” immediately communicating authority and focus. His signature logo and minimalist color palette keep the brand personal but refined.
We rebuilt the site using Elementor’s container-based structure, giving it flexible modules for future updates:
A recurring design motif — simple black lines and structured lists — reinforces precision and professionalism.
We introduced:
We simplified the menu into six clear links, leading to a streamlined Contact form with map integration. Visitors now move logically from learning who Rory is → seeing proof of results → reaching out for partnership.
The color palette combines black, white, and deep red (#B81919) — evoking confidence, clarity, and conviction — while the typography (Montserrat and Open Sans) maintains modern readability. Photography and candid imagery bring approachability to balance authority.
The redesigned rorykmcshane.com now functions as a living portfolio and personal brand hub — clear, authoritative, and credible. It communicates expertise instantly while still conveying personality and authenticity.
The site’s structure and tone align perfectly with Rory’s brand message: data-driven precision delivered with bold, no-nonsense strategy.
Rory McShane Consulting
Consulting, Personal Brand
Las Vegas, NV
Website redesign, brand identity refinement, UX, layout, and copy optimization
Home, About, News
2024
Establish Rory’s personal brand authority and streamline user experience while showcasing credibility, awards, and media presence
This project demonstrates how a thoughtful rebuild can bring clarity, performance, and long-term usability to a growing site.
