Northwoods PAC needed a website that felt unmistakably Wisconsin — warm, rural, community-driven, and visually distinct. Partnering with WPA Intelligence for art direction, we built a custom site that blends handcrafted illustration, clean typography, and a strong sense of place. Crosby Creative Co. developed a responsive, high-performance site that elevates the PAC’s mission, introduces Jessi Ebben, and creates a polished digital hub for issues, outreach, and grassroots engagement.
The PAC had no website, no structure, and no framework for presenting Jessi’s story, priorities, or Wisconsin-first mission.
Northwoods PAC emphasizes heritage, outdoorsmanship, and rural values. They needed a visual system that conveyed that feeling. WPA delivered a beautiful series of landscape illustrations and palette direction — but they needed a website capable of showcasing that art at a high level.
The PAC needed a clear way to communicate:
How Wisconsin families can get involved
The PAC needed:
None of those existed yet.
In short, they needed a complete digital foundation — brand-aligned, Wisconsin-rooted, and professionally structured.
We designed a focused and visually distinctive website that highlights Jessi Ebben’s experience and presents her priorities with clarity and impact.
The first step was embracing the art direction created by WPA: warm sunset palettes, pine silhouettes, lakeside reflections, and Midwestern rural vignettes.
We built the entire site around those visuals — treating the artwork not as decoration, but as the identity of the brand.
This created:
A tone that matched Jessi Ebben’s biography and values
To prevent the site from feeling like a generic campaign site, we created a content flow with intentional narrative pacing:
This structure helps visitors understand who Jessi is, what she stands for, and why the PAC supports her.
The site was built with:
Every component is designed to communicate quickly and convert efficiently.
Even though the site launched with a tight set of pages, we built it in a modular, scalable way so the PAC can later add:
The site acts as a long-term digital foundation, not a one-off campaign page.
The Battle Proven Leaders PAC website gives supporters a clear and compelling introduction to Jennifer Ruth Green. The layout communicates strength and discipline from the moment visitors arrive. The custom videography adds movement and presence. The double exposure artwork sets the brand apart from standard political templates. The content is focused, readable, and built to convert interest into action.
Most important, the site gives the PAC a credible and visually memorable platform to support Jennifer Ruth Green and share her priorities with voters across Northwest Indiana.
Northwoods PAC
Politics and Advocacy
Northwoods, WI
Full website design + build, custom art direction implementation, UX, layout, content structuring
Splash Page
2025
Establish credibility, showcase Jessi’s story, and support the PAC’s mission of driving Wisconsin-first policies
This project demonstrates how a thoughtful rebuild can bring clarity, performance, and long-term usability to a growing site.
