Eric Conroy is a former Air Force intelligence officer and CIA case officer who is running for Congress to represent Southwest Ohio. His story spans combat deployments, quiet work in dangerous places, and a deep connection to the West Side of Cincinnati. The campaign needed a site that could do two things at once. It had to honor the seriousness of that service while still feeling grounded, local, and approachable.
Crosby Creative Co. built a modern campaign website that introduces Eric’s biography, lays out his priorities in a structured issues hub, and gives supporters clear ways to donate, endorse, and volunteer. The result is a digital home that feels disciplined and mission focused without losing the personal story at the core of the campaign.
Eric’s team was preparing to launch a serious congressional bid. They needed more than a simple splash page. They needed a central hub that could grow with the campaign and speak to several audiences at once.
Eric’s background is unique. He grew up in a four generation blue collar family in Cincinnati, graduated near the top of his class at the United States Air Force Academy, led intelligence operations in Special Operations units, and later served as a CIA case officer in war zones. Without a strong framework, all of that could easily feel like a disconnected resume instead of a cohesive story.
The campaign platform covers familiar topics like jobs, safe neighborhoods, education, and veterans, but also includes subjects such as cryptocurrency and blockchain that many voters are still learning about. The team needed an issues section that felt approachable and organized rather than crowded and technical.
The campaign wanted new visitors to understand the mission, join the email list, donate, and volunteer. At the same time, media and influencers needed quick access to press material. Without a well designed layout, these different paths would compete with each other instead of working together.
Because Eric’s biography involves service in the military and the intelligence community, the site also needed to handle legal disclaimers and visual cues with care, so nothing about the design conflicted with regulatory requirements.
We built the Eric Conroy for Congress site as a focused campaign platform that tells a clear story, organizes the issues, and turns visitors into supporters.
The homepage opens with a simple, memorable statement that anchors the entire site: Eric is defending the American Dream for Southwest Ohio. Directly below that, visitors see a clean signup form that collects email and cell numbers and makes the opt in for text updates explicit and compliant.
From there, a concise biography section gives voters a quick version of Eric’s story with a link to the full Meet Eric page for those who want depth.
On the Meet Eric page, we organized a detailed biography into a series of sections that read like chapters. Every Mission Starts for a Reason, Answering the Call, From the CIA to the Front Lines, and Bringing It Back Home each have their own space, supported by photography that moves from family roots to service abroad to life back in Cincinnati.
The copy highlights the through line from blue collar upbringing to national service to local representation, so the story feels personal rather than abstract.
We created a central Issues page that acts as a gateway to the full platform. Each major issue appears as its own block with an image, a short summary, and a clear call to read more. Jobs and the economy, safe neighborhoods, border security, transportation and infrastructure, education, small business, veterans, cryptocurrency and blockchain, social security and Medicare, national defense, and protecting women’s sports all follow the same pattern.
This structure lets voters scan the topics quickly, then dive deeper into the ones that matter most to them.
We gave the campaign two focused hubs that share the same layout language but serve different audiences.
The Media Center brings together press releases and clips in one place, making it easy for journalists and influencers to follow the campaign’s coverage over time.
The Action Center highlights three clear ways to get involved. Volunteer, Endorse, and Stay Connected each have their own card, short copy that explains the value of that action, and a direct link to the relevant form.
Throughout the site, a Donate button remains visible and leads to a WinRed contribution flow that offers suggested amounts while leaving room for custom support. A dedicated donate section on the homepage reinforces this with a simple question. Can we count on your support today, followed by one click amounts.
The footer repeats the required disclaimers about use of military rank and images in uniform as well as the paid for line, so legal language is handled cleanly without distracting from the main content.
The Eric Conroy for Congress website now operates as the digital center of the campaign. Voters can learn who Eric is, where he stands, and how to get involved in a matter of minutes. Supporters have clear paths to sign up, endorse, volunteer, and donate. Reporters can find statements, coverage, and press materials without digging.
Most important, the site presents Eric’s service and vision with clarity and respect. It feels serious without feeling distant, and it gives the campaign a durable platform to build momentum across Southwest Ohio.
Conroy for Congress
Political Campaign
Cincinnati, OH
Website strategy, content structure, UX and visual design
Home, Meet Eric, Issues with subpages, Media Center, Action Center, Contact
2025
Introduce Eric to voters, present his positions with clarity, and drive donations, volunteers, and endorsements
This project demonstrates how a thoughtful rebuild can bring clarity, performance, and long-term usability to a growing site.
