Battle Proven Leaders PAC supports Lt Col Jennifer Ruth Green, a combat veteran, community servant, and trailblazer running for Congress in Indiana’s First District. The PAC needed a modern and visually striking website that could communicate Jennifer Ruth’s background and present her priorities in a way that felt serious, confident, and easy for voters to understand.
Crosby Creative Co. designed a streamlined single page site that delivers her biography, her platform, and a direct call to support her mission. In addition to the layout and narrative structure, we created custom videography to capture Jennifer Ruth in action and to reflect themes of leadership, readiness, and service. The result is a clean and disciplined digital presence that captures attention through strong typography, double exposure imagery, and immersive video.
Before the redesign, Battle Proven Leaders PAC did not have a clear or centralized digital presence that communicated its mission or introduced Lt Col Jennifer Ruth Green in a compelling way. The team needed a site that could quickly explain who Jennifer Ruth is, what she stands for, and why voters should connect with her story.
There was no existing framework to organize her biography or present the key priorities of the PAC. Supporters had no straightforward way to learn about her service, her leadership experience, or her commitment to Northwest Indiana.
The PAC lacked a cohesive design system. There was no visual style strong enough to highlight Jennifer Ruth’s background or distinguish the PAC from standard political templates. Without that foundation, the organization risked blending into the noise of modern campaigns.
Jennifer Ruth’s platform spans national security, community safety, the economy, parental rights, energy independence, and secure borders. Without a dedicated website, there was no way to present these priorities in a format that voters could quickly understand.
Donations, contact, and supporter engagement all lacked a home. Without a clear entry point, the PAC could not effectively convert interest into action.
In short, the PAC needed a disciplined, visually compelling, and user friendly website that could introduce Jennifer Ruth Green, highlight her priorities, and serve as the digital anchor for supporter engagement across Northwest Indiana.
We designed a focused and visually distinctive website that highlights Jennifer Ruth Green’s experience and presents her priorities with clarity and impact.
The homepage opens with a bold statement. Battle Proven. Ready to Lead. The hero is driven not only by photography but also by custom video content we produced to give the site a cinematic and modern feel. The movement, tone, and pacing of the video reinforce the seriousness of Jennifer Ruth’s service and give the page immediate energy.
The About section introduces Jennifer Ruth Green with professional photography and structured content that explains her background in the Air Force, her achievements, and her commitment to Northwest Indiana.
This is the visual signature of the site. Each priority is paired with original double exposure artwork created specifically for the campaign. These images blend profile silhouettes with scenes of community, infrastructure, and national security, giving her platform a modern and elevated style.
We created short, purposeful video clips to support the site’s visual identity. These clips add movement, emotion, and depth to the story and give the site a level of polish rarely seen at the PAC level. The video content helps tie Jennifer Ruth’s record of service to her goals for Northwest Indiana, creating a smooth visual and narrative bridge between past experience and future leadership.
A clean form invites visitors to reach out, ask questions, or get involved, supported by a modern data visual that reinforces the forward looking tone of the site.
The Battle Proven Leaders PAC website gives supporters a clear and compelling introduction to Jennifer Ruth Green. The layout communicates strength and discipline from the moment visitors arrive. The custom videography adds movement and presence. The double exposure artwork sets the brand apart from standard political templates. The content is focused, readable, and built to convert interest into action.
Most important, the site gives the PAC a credible and visually memorable platform to support Jennifer Ruth Green and share her priorities with voters across Northwest Indiana.
Battle Proven Leaders PAC
Politics and Advocacy
Crow Pointe, IN
Website strategy, content structure, writing, UX design, Logo Design, Videography, graphic design
Splash Page
2025
Establish a strong digital identity, clarify position and issues
This project demonstrates how a thoughtful rebuild can bring clarity, performance, and long-term usability to a growing site.
