Accountability NY is a coalition of law professors and public interest groups that pursues professional consequences for prosecutorial misconduct in New York. Their original website contained valuable research and serious grievances against prosecutors, but the site itself felt disjointed, outdated, and difficult to navigate. Visitors had trouble understanding the mission, locating evidence, and taking action.
Crosby Creative Co. rebuilt Accountability NY from the ground up. We transformed an inconsistent site into a clear and compelling public resource that presents complex information in a logical structure and gives citizens a straightforward way to engage, learn, and act.
We rebuilt Accountability NY from scratch with a focus on clarity, trust, and civic action.
We rewrote the homepage to speak directly and simply. Visitors immediately learn what prosecutorial misconduct is, why it matters, and how it harms communities. Instead of assuming prior knowledge, the new homepage guides people through a clear and intentional narrative.
A strong introductory statement anchors the page and sets the tone. The rest of the layout reinforces credibility through clear definitions, structured explanations, and direct links to evidence.
We turned complicated concepts into a clean and logical content flow. Each major idea has its own dedicated section.
This structure lets visitors move from education to evidence to action without confusion.
The new site surfaces the coalition’s research in a way that is easy to navigate and difficult to ignore.
We converted hundreds of pages of scattered content into a structured database of grievances. Visitors can now browse prosecutors alphabetically or by subgroup. Supporting documents are displayed in a clean, readable layout that respects the seriousness of the material.
Press coverage is no longer hidden. It now appears in a dedicated section with clear headlines and summaries so journalists, researchers, and advocates can quickly understand the scope of the issue.
Every decision supports action.
The entire experience is built to support learning and participation, not overwhelm visitors with information.
Behind the scenes we built a flexible structure so Accountability NY can continue to publish grievances, news, and resources over time. New cases can be added without redesigning any part of the layout. Each page is built for clarity, consistency, and easy expansion.
The site is now a living public record that can grow as the coalition’s work continues.
The new Accountability NY website communicates exactly what the coalition stands for. It gives the public a clear explanation of the problem, offers undeniable evidence of misconduct, and provides a simple and direct way to take action. Instead of a scattered collection of documents, the site now feels like a focused tool with a serious purpose.
Most importantly, the redesign supports the coalition’s larger mission. It helps citizens understand prosecutorial power, exposes misconduct that has gone unchecked, and encourages the kind of engagement that leads to real accountability.
Accountability NY
Criminal Justice Reform, Civic Advocacy
Website redesign, content structure, UX foundation, visual design
Home, The Problem, Grievances, News and Resources, Take Action
2024
This project demonstrates how a thoughtful rebuild can bring clarity, performance, and long-term usability to a growing site.
